Closing the loop
It's about re-thinking the lifecycle of a product.
Just like in nature - the apple girl products are meant to be consumed. They can go back to the soil from where they once came without harming people or the planet.
The concept is full circular economy in this way, mimicking life by looking to nature for inspiration and solutions.
the apple girl
Andreas Omvik and Rigtig Cider, 2016
KEA Campaign video, 2017